Branding & Identity
Building Brands People Remember.
Every successful brand starts with a clear identity. From strategy and logo design to typography, color systems, packaging, brand guidelines, and marketing assets, I create visual identities that help businesses stand out and stay consistent across every touchpoint.
Some projects were created for clients, while others are self-initiated concepts developed to explore new industries, refine ideas, and expand my creative portfolio.
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POPMONS
PopMons is a character-inspired toy brand that transforms ordinary play balls into fun collectible personalities. I helped shape the brand’s presentation by designing the pitch deck, visual assets, and communication, ensuring every touchpoint reflected the playful, energetic, and character-driven identity of the brand.
COMMON GROUND CAFE
For Common Ground Café, the objective was to create an identity that felt warm, modern, and memorable. From the visual language to the overall brand personality, every element was designed to help customers connect with the café before they even walked through the door.
TANISHQ
As a self-initiated learning project,redesigned Tanishq’s social media creatives and advertising campaigns while experimenting with AI-powered product photography.
PIZZA GUY
For Pizza Guy, a Kuwait-based food brand, I developed a complete visual identity including a custom mascot, branding system, and supporting design assets. The focus was to create a playful and recognizable identity that could stand out in a competitive food market.
BRANDING KIT
LOGO VARIATIONS CREATED
Mascot Design
AURA ESTATES
Real estate branding is built on credibility and aspiration. For Aura Estates, I developed a complete visual identity that communicated professionalism, sophistication, and long-term value across every customer touchpoint.
NUTELLA
This self-driven project focused on redesigning Nutella’s digital campaigns using AI-assisted product photography and modern advertising concepts. It was an opportunity to experiment with visual storytelling while respecting an established global identity.
UDAAN FOUNDATION
For Udaan Foundation, the challenge was to build a brand identity that reflected trust, hope, and community impact. The visual system was designed to communicate the organization’s mission while maintaining clarity and professionalism.
TROPICANA
As part of my personal learning projects, I redesigned Tropicana’s social media campaigns and advertising creatives while experimenting with AI-generated product photography to explore fresh campaign possibilities.
BLINK IT
This project explored how bold visuals, clear messaging, and AI-assisted imagery could strengthen Blinkit’s digital advertising and social media communication while staying true to its energetic brand personality.
AMAZON PRIME
This conceptual redesign focused on creating modern advertising creatives and AI-generated product visuals that emphasized Amazon’s customer-centric approach while experimenting with high-conversion visual communication.
CROMA
For this self-initiated concept, I explored campaign creatives and AI-powered product photography for Croma, focusing on clean layouts, premium presentation, and engaging digital advertising.
NOCTRA
Noctra’s branding was designed to capture the energy, exclusivity, and atmosphere of a modern club. Every visual element was crafted to create a memorable identity that extended across both digital and physical experiences.
IT'S MAXAM
For Maxam, I developed multiple logo variations and brand mockups to demonstrate how a visual identity can adapt consistently across different brand touchpoints.
logo variations
Mockups
SPARK JUNIOR
For Spark School, I designed a range of branding and promotional materials including event flyers, gate branding, wall graphics, and campus marketing assets to create a consistent and engaging visual experience.
